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Attention Markets and European Competition Law

Attention Markets and European Competition Law AbstractSummaryFollowing the economic literature attention initially treated as „fictious commodity“ became an important component of the market; in attention market users supply time for content they are interrested in. Attention market differs from conventional market in several aspects and becomes a new challenge for antitrust. The article therefore analyses attention markets from competition point of view. Starting with economic background it discusses different approches to the relevant market analysis and the tools used for relevant market assessment (SSNIP, SSNIC and SSNDQ test). It explores also changes in identification of market power and new forms of anticompetitive behaviour in these prevalently zero-price markets. Attention is drawn also to the benefits of functioning competition. Outcomes of analysis are summed up in the conclusion. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Studies de Gruyter

Attention Markets and European Competition Law

Kalesná, Katarína
European Studies , Volume 9 (2): 9 – Dec 1, 2022
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References (2)

Publisher
de Gruyter
Copyright
© 2022 Katarína Kalesná, published by Sciendo
eISSN
2464-6695
DOI
10.2478/eustu-2022-0022
Publisher site
See Article on Publisher Site

Abstract

AbstractSummaryFollowing the economic literature attention initially treated as „fictious commodity“ became an important component of the market; in attention market users supply time for content they are interrested in. Attention market differs from conventional market in several aspects and becomes a new challenge for antitrust. The article therefore analyses attention markets from competition point of view. Starting with economic background it discusses different approches to the relevant market analysis and the tools used for relevant market assessment (SSNIP, SSNIC and SSNDQ test). It explores also changes in identification of market power and new forms of anticompetitive behaviour in these prevalently zero-price markets. Attention is drawn also to the benefits of functioning competition. Outcomes of analysis are summed up in the conclusion.

Journal

European Studies – de Gruyter

Published: Dec 1, 2022

Keywords: attention economics; attention markets; zero-price market; antitrust; market power; anticompetitive practices; benefits of competition

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