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- Publisher
- de Gruyter
- Copyright
- © 2017 Andreas Hepp et al., published by Sciendo
- ISSN
- 2001-5119
- eISSN
- 2001-5119
- DOI
- 10.1515/nor-2017-0395
- Publisher site
- See Article on Publisher Site
Abstract
AbstractWith a focus on elderly people this article puts forward a concept of media generation as a thickening of one or more age groups of people who in their media appropriation share a specific experience space of mediatization and subsequently, based on their personal media biographies, develop a shared self-image as a media generation. Such a conceptualisation grasps media generation as a process. It operates with the central aspects of media relatedness, media-generational specifics of appropriation, and self-positioning. This offers an understanding of elderly people after retirement as members of a mass-media media generation. As the qualitative empirical analysis presented in this article demonstrates, members of this mass-media media generation define themselves in contrast to younger media generations.
Journal
Nordicom Review – de Gruyter
Published: Jun 27, 2017
Keywords: media generation; media biographies; mediatization; generational self-positioning; elderly people