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The sociopragmatics of compliment in the media discourse

The sociopragmatics of compliment in the media discourse AbstractThis study investigated whether and how the gender of the judges in the TV talent competitions affects the pragmatics of the compliments in their evaluative comments addressed to the contest participants. The explicitness of the compliments, the distribution of positive semantic carriers and intensifiers, the personal focus of the compliments, and the supportive discursive moves in the male and female judges’ complimenting speech events were qualitatively analysed and statistically compared. Results, however, do not support the general belief that women’s complimenting style is more socioemotional than men’s. The function of the compliments that the judges would like to accentuate in the formal institutional setting appears to have a greater impact on their linguistic performances than their gender role. The male and female judges’ complimenting styles seem to be strategic manoeuvres to create their preferred social image in the public media discourse. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Review of Pragmatics Brill

The sociopragmatics of compliment in the media discourse

International Review of Pragmatics , Volume 15 (1): 26 – Jan 19, 2023

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References (33)

Publisher
Brill
Copyright
Copyright © Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1877-3095
eISSN
1877-3109
DOI
10.1163/18773109-01501003
Publisher site
See Article on Publisher Site

Abstract

AbstractThis study investigated whether and how the gender of the judges in the TV talent competitions affects the pragmatics of the compliments in their evaluative comments addressed to the contest participants. The explicitness of the compliments, the distribution of positive semantic carriers and intensifiers, the personal focus of the compliments, and the supportive discursive moves in the male and female judges’ complimenting speech events were qualitatively analysed and statistically compared. Results, however, do not support the general belief that women’s complimenting style is more socioemotional than men’s. The function of the compliments that the judges would like to accentuate in the formal institutional setting appears to have a greater impact on their linguistic performances than their gender role. The male and female judges’ complimenting styles seem to be strategic manoeuvres to create their preferred social image in the public media discourse.

Journal

International Review of PragmaticsBrill

Published: Jan 19, 2023

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