Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Adoption of e-commerce by the agri-food sector in China: the case of Minyu e-commerce company

Adoption of e-commerce by the agri-food sector in China: the case of Minyu e-commerce company In recent years, increasing numbers of smallholders in developing countries such as China have begun to sell agricultural products directly to consumers via online shops using a third-party trade platform. It is increasingly clear that e-commerce has become a new and effective way to help smallholders gain access to the market. The investigation of agricultural e-commerce practices has a significant role in helping to understand the development of the agri-food sector in China. This teaching case provides an example of adopting e-commerce in the interaction and trading activities between participants in the food sector through a typical agricultural products e-commerce company in China, Minyu E-commerce. Particularly, the case analyzes the business model evolution through the ecosystem life cycle at the company. This case can be used to teach graduate/postgraduate students in agricultural business, MBA and executive programmes about the agri-food e-commerce business model. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Food and Agribusiness Management Review Brill

Adoption of e-commerce by the agri-food sector in China: the case of Minyu e-commerce company

Loading next page...
 
/lp/brill/adoption-of-e-commerce-by-the-agri-food-sector-in-china-the-case-of-cwfyfQHM59

References (12)

Publisher
Brill
Copyright
Copyright © Koninklijke Brill NV, Leiden, The Netherlands
eISSN
1559-2448
DOI
10.22434/ifamr2019.0049
Publisher site
See Article on Publisher Site

Abstract

In recent years, increasing numbers of smallholders in developing countries such as China have begun to sell agricultural products directly to consumers via online shops using a third-party trade platform. It is increasingly clear that e-commerce has become a new and effective way to help smallholders gain access to the market. The investigation of agricultural e-commerce practices has a significant role in helping to understand the development of the agri-food sector in China. This teaching case provides an example of adopting e-commerce in the interaction and trading activities between participants in the food sector through a typical agricultural products e-commerce company in China, Minyu E-commerce. Particularly, the case analyzes the business model evolution through the ecosystem life cycle at the company. This case can be used to teach graduate/postgraduate students in agricultural business, MBA and executive programmes about the agri-food e-commerce business model.

Journal

International Food and Agribusiness Management ReviewBrill

Published: Jan 1, 2020

There are no references for this article.