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THE GROWTH OF THE GREEN ECONOMY

THE GROWTH OF THE GREEN ECONOMY The purpose of this article is to gain a deeper understanding of the market share for green products, the characteristics of the green consumers, the green dimension of products, and the market for green products. The theory that we shall seek to elaborate here puts considerable emphasis on the growing importance of going green as a viable organizational strategy, the market for green products, the cyclical nature of green marketing, and the key factors of firms’ green marketing motivation. JEL Classification: O16, P23, Q12 Keywords: market for green consumers, purchase behaviors, developing countries http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Economics, Management, and Financial Markets Addleton Academic Publishers

THE GROWTH OF THE GREEN ECONOMY

Economics, Management, and Financial Markets , Volume 6 (3): 203-208 – Jan 1, 2012

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Publisher
Addleton Academic Publishers
Copyright
© 2009 Addleton Academic Publishers
ISSN
1842-3191
eISSN
1938-212X
Publisher site
See Article on Publisher Site

Abstract

The purpose of this article is to gain a deeper understanding of the market share for green products, the characteristics of the green consumers, the green dimension of products, and the market for green products. The theory that we shall seek to elaborate here puts considerable emphasis on the growing importance of going green as a viable organizational strategy, the market for green products, the cyclical nature of green marketing, and the key factors of firms’ green marketing motivation. JEL Classification: O16, P23, Q12 Keywords: market for green consumers, purchase behaviors, developing countries

Journal

Economics, Management, and Financial MarketsAddleton Academic Publishers

Published: Jan 1, 2012

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