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GREEN VALUES CONCERNING THE SOCIAL RESPONSIBILITY OF COMPANIES

GREEN VALUES CONCERNING THE SOCIAL RESPONSIBILITY OF COMPANIES This study is grounded in the considerable body of scholarship examining the role of the businesses in the community, the ecological concept of rationality, the relevance of ecological selection pressure, and the importance of innovation for reducing ecological impact. The mainstay of the paper is formed by an analysis of the relationship between CSR and firm value, the importance of the customer to the value of the firm, the environmental impacts caused by the products and services offered, and green marketing as a way of understanding the firm’s relationship with society. JEL Classification: M14, Q57 Keywords: green marketing, CSR, ecological impact, firm http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Economics, Management, and Financial Markets Addleton Academic Publishers

GREEN VALUES CONCERNING THE SOCIAL RESPONSIBILITY OF COMPANIES

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Publisher
Addleton Academic Publishers
Copyright
© 2009 Addleton Academic Publishers
ISSN
1842-3191
eISSN
1938-212X
Publisher site
See Article on Publisher Site

Abstract

This study is grounded in the considerable body of scholarship examining the role of the businesses in the community, the ecological concept of rationality, the relevance of ecological selection pressure, and the importance of innovation for reducing ecological impact. The mainstay of the paper is formed by an analysis of the relationship between CSR and firm value, the importance of the customer to the value of the firm, the environmental impacts caused by the products and services offered, and green marketing as a way of understanding the firm’s relationship with society. JEL Classification: M14, Q57 Keywords: green marketing, CSR, ecological impact, firm

Journal

Economics, Management, and Financial MarketsAddleton Academic Publishers

Published: Jan 1, 2014

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