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CORPORATE SOCIAL RESPONSIBILITY DOES NOT AVERT THE TRAGEDY OF THE COMMONS. CASE STUDY: COCA-COLA INDIA

CORPORATE SOCIAL RESPONSIBILITY DOES NOT AVERT THE TRAGEDY OF THE COMMONS. CASE STUDY: COCA-COLA... “Tragedy of the commons” is a powerful concept to analyze a variety of problems related to environmental sustainability. The commons problem can be solved if individuals behave altruistically. In the business context, this article studies the proposition that corporate social responsibility (CSR) can avert the tragedy of the commons by examining one case study in depth: Coca-Cola’s bottling operations in Rajasthan, India. In spite of choosing a context favorable to the proposition, the results indicate that CSR does not avert the tragedy of the commons. To address the major environmental challenges, it is essential to develop regulatory regimes with appropriate incentives and ability to enforce sanctions. JEL Codes: G34; M14; Q56 Keywords: corporate social responsibility; tragedy of the commons; common-pool resource; environmental sustainability http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Economics, Management, and Financial Markets Addleton Academic Publishers

CORPORATE SOCIAL RESPONSIBILITY DOES NOT AVERT THE TRAGEDY OF THE COMMONS. CASE STUDY: COCA-COLA INDIA

Economics, Management, and Financial Markets , Volume 9 (3): 23 – Jan 1, 2014

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Publisher
Addleton Academic Publishers
Copyright
© 2009 Addleton Academic Publishers
ISSN
1842-3191
eISSN
1938-212X
Publisher site
See Article on Publisher Site

Abstract

“Tragedy of the commons” is a powerful concept to analyze a variety of problems related to environmental sustainability. The commons problem can be solved if individuals behave altruistically. In the business context, this article studies the proposition that corporate social responsibility (CSR) can avert the tragedy of the commons by examining one case study in depth: Coca-Cola’s bottling operations in Rajasthan, India. In spite of choosing a context favorable to the proposition, the results indicate that CSR does not avert the tragedy of the commons. To address the major environmental challenges, it is essential to develop regulatory regimes with appropriate incentives and ability to enforce sanctions. JEL Codes: G34; M14; Q56 Keywords: corporate social responsibility; tragedy of the commons; common-pool resource; environmental sustainability

Journal

Economics, Management, and Financial MarketsAddleton Academic Publishers

Published: Jan 1, 2014

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