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Recherche et Applications en Marketing (English Edition)

Subject Areas: Marketing
Publisher: SAGE Publications - SAGE
ISSN: 2051-5707
SJR: 10

LitStream

Journal Article

Hybridization of human–nature relationships and shifts in consumption practices: An analysis through the lens of Descola’s ontologies

Marchais, Dorian; Roux, Dominique; Arnould, Eric

2024 Recherche et Applications en Marketing (English Edition)

doi:10.1177/20515707231221423

This research investigates how individuals connect with nature and how different perceptions of continuity or discontinuity with nonhuman entities influence their consumption habits. Drawing on Descola’s critique of the traditional distinction between nature and culture, this study empirically...

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