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This article presents the basic elements and strategies of a generative theory of artifacts, the Theorie der Werkgenese . Starting with a narrative reconstruction of Mike Mills's TV commercial for Adidas, the text briefly outlines a history of aleatoric games and heuristic strategies in the...
Ametaphoric image of the loudspeaker and its sides sums up the spatio-temporal ruptures that started shaping aural perception in the late 19th century: on one side, the listener; on the other, sound events conveyed by phonographic products, radio and various sound-recording devices. Diverse...
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