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This article provides a history of the treatment of consumer collectives in the social sciences literature. It highlights some of the insights derived from recent work in consumer research on consumer collectives which we organize under a heuristic taxonomy distinguishing packs, tribes, and...
The consumer model as we know it is hitting its limits today as it is no longer socially and culturally aligned with what people value. Since the COVID pandemic, our human needs and values have been rapidly evolving in a new direction that takes us back to our humanity in a quest to retrieve the...
Trust formation in informal social commerce, also considered lateral exchange markets (LEMs) on social media platforms, has different dynamics from e-commerce and traditional consumer-to-consumer (C2C) exchange. These online markets are massive in scale; thus, it is an important phenomenon in...
Consumer-to-consumer (C2C) secondhand exchange activity has exploded due to increased user connectivity stemming from widespread digital platform development and adoption. This research focuses on the effects of participation in secondhand exchange collectives on price perceptions. In three...
Extant research has analyzed how consumers constitute online publics aggregating around a common frame. Yet previous studies do not explain how aggregative frames function discursively, and thus it is unclear how individuals aggregate despite not sharing a common identity. Drawing on Laclau’s...
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