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Event studies examine stock price movements around corporate events. These events can be voluntary firm announcements (e.g., new product introduction, alliance formation, channel restructuring) or announcements made by other entities such as regulatory bodies (e.g., FDA approval) or competitors...
Although the literature debates the sophistication and contributions of statistical/econometric models to strategic findings, there is a lack of understanding of how different model types contribute to the impact of strategic marketing research. We collected data from 485 studies published in...
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