1 - 6 of 6 articles
In today’s retail markets, products display opaque pricing, i.e., a single number that provides no information about the allocation of the retail proceeds among agents who bring the product to market. We study transparent pricing, which is an alternative strategy in which allocation information...
Although firms spend more than $26 billion annually on sales contests, no empirical research has investigated the effects of contests on individual customers. While some short-term firm effects of contests have been documented, the impact on long-term customer value has remained a matter of...
To develop appropriate theories of business relationship management we need to understand what types of relations exist and the differing types of problems they pose for the firms involved. We report the results of research to develop an empirically based taxonomy of buyer–seller business...
A parsimonious framework linking advertising expenditures and research and development expenditures to brand value, and brand value in turn to firm-level financial performance, was proposed and empirically investigated under four data conditions: data form, brand type, financial performance...
This article develops and tests a comprehensive model of customer revenge that contributes to the literature in three manners. First, we identify the key role played by the customer’s perception of a firm’s greed—that is, an inferred negative motive about a firm’s opportunistic intent—that...
This paper examines the relationship between extension difficulty, defined as the perceived difficulty of manufacturing the extension product, and attitudes toward brand extensions. Although extant literature has hitherto modeled this relationship as a simple monotonic relationship, a study by...
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.