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Purpose – The purpose of this paper is to argue for the need to redefine a mission statement, to develop a clearer definition and show its advantages and limitations. Design/methodology/approach – The paper shows the literature's lack of agreement on the definition of the mission statement and...
Purpose – Current research on industrial management strategy is mostly directed at industrial end customers. In doing so, current research overlooks one critical constituency – industrial retailers, i.e. companies selling products manufactured by industrial manufacturers to other companies using...
Purpose – The purpose of this paper is to describe the role of brand equity on mergers and acquisition (M&A) in the pharmaceutical sector; also to emphasize the various strategies and the benefits incurred in the arena of M&A in this sector. Design/methodology/approach – The author studies two...
Purpose – The purpose of this paper is to provide an understanding of different explanations in mergers and acquisitions (M&A) research that deal with M&A performance. After five decades of M&A research, the findings on M&A performance are diverse and sometimes inconsistent with each other. The...
Purpose – The purpose of this paper is to propose the idea of linking the use of the Monte Carlo simulation with scenario planning to assist strategy makers in formulating strategy in the face of uncertainty relating to service quality gaps for life insurance business, where discontinuities...
Purpose – The purpose of this paper is to propose a conceptual approach to determining an optimal strategy development process and controlling of the defence spending, by utilizing the decision‐making system adopted in the Republic of Estonia. Design/methodology/approach – The author offers a...
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