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PurposeThis research aims to contribute to the marketing and entrepreneurship literature by showing that there is a new, different digital divide for rural small businesses based not on access to the internet but on its use for digital marketing.Design/methodology/approachThis research uses data...
PurposeSocial entrepreneurship represents an unconventional, but increasingly prevalent, activity in developed and emerging economies. Social entrepreneurs devise novel business models that blend business and social missions with the aim of (co-)producing value with two primary stakeholder...
PurposeSocial entrepreneurship has emerged as an important realm of entrepreneurship during the last decade. Research on what motivates social entrepreneurial activity continues to be of interest in the field. Given the integral role of the social entrepreneur, one area identified as deserving...
PurposeThe European Union offers support mechanisms to help small and medium sized enterprises (SMEs) to innovate and grow. Given the substantial contribution of SMEs to national economies, the present paper explores what factors tend to be associated with the success of EU-supported innovation...
PurposeThis paper investigates how affirmative leadership management styles, market orientation and marketing intelligence drive the performance of small business enterprises in Bangkok, Thailand.Design/methodology/approachSmall business performance is a formative measurement consisting of...
PurposeThis paper aims to investigate the distinctive role of serendipity in opportunity exploration. The study specifically explores how serendipity happens and the pattern of its occurrence. The paper attempts to break new ground in the study of serendipity within the entrepreneurship area....
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