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Purpose – The purpose of this paper is to explore mindfulness as a cognitive construct that affects the identification and processing of information during market analysis leading to opportunity evaluation. Design/methodology/approach – This paper draws from theory on entrepreneurial cognition...
Purpose – This research aims at contributing to international marketing literature by reconsidering the drivers of firms’ globalization and global market performance in the light of organizational mindfulness concept. Design/methodology/approach – Based on industrial organization theory,...
Purpose – The purpose of this paper is to introduce and explore the tenets of the mindful entrepreneurial marketing (MEM) construct and to illustrate its mediation effect between production and consumption. Design/methodology/approach – Based on the existing mindfulness and entrepreneurial...
Purpose – This paper aims to highlight the role of mindfulness in the development of indigenous knowledge (IK), indigenous innovations and entrepreneurship or new entry. Design/methodology/approach – Through an extensive analysis of extant mindfulness and indigenous entrepreneurship literatures,...
Purpose – The purpose of this paper is to propose an empirical linkage of intrafirm network characteristics to individual‐level mindful marketing (MM). Design/methodology/approach – Based on current literature in network, market orientation and MM research, this paper presents one conceptual...
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