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As interest in clusters has increased in recent decades, so has related research. To date, studies have explored the advantages of location within a cluster from an economic perspective, and much print has been devoted to describing clusters. Still to be addressed, however, is the question of...
Within marketing channels, reputation and status matter a great deal, not only for brand success but for the creation of relationships within the channel. Understanding the dynamics of status within entrepreneurial communities can help us to understand the interface between marketing and...
Marketing at ski resorts presents an interesting challenge because of the variety of resort types associated with the industry. At one end of the marketing spectrum are the so‐called destination resorts that trade on an image of glitz and glamour. Much of the marketing talent needed to run such...
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