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Count data are often encountered in consumer behavior research. Normal regression, or ordinary least squares, has been used predominantly to analyze count data in experimental studies, while the appropriate models for count data analysis such as Poisson regression have not been fully embraced in...
Customers are increasingly using online reviews in their purchase decision-making processes. As sellers benefit from displaying several reviews with favorable ratings, many sellers solicit reviews from customers. When a customer places an order on an e-commerce platform, the seller gets a...
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