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This study aims at examining the effects of relationship marketing tactics on customer entitlement which then affects customer citizenship behaviour and customer complaint behaviour. The data were collected through surveys on customers of cosmetics companies in Vietnam. The results show that...
This study evaluates the professional situation of the hotel managers, through the remuneration paid and if this remuneration is only a monthly wage or there are other types of benefits. Regarding the remuneration indexed to objectives, from the people consulted in this study, the conclusion is...
Crowdfunding has emerged as an alternative financing tool in recent years. The growth of crowdfunding platforms is a clear elucidation of its acceptance by the people involved in seeking and contributing funds. For Malaysian customers who mostly prefer Islamic financing and banking, crowdfunding...
Previous research has signified that environmental stimuli can affect the behaviour of consumers substantively, communicatively, and socially. Studies conducted to date have not focused on their effect collectively. The present study focuses on providing a unique contribution by examining the...
The importance of CSR has increased in recent years and its role in achieving sustainable development in the societies in which it operates. The current study aims to identify practices of CSR in the Eastern Region of Saudi Arabia and their impact on sustainable development indicators. Using...
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