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The objective of this paper is to systematically review metaverse customer
engagement and virtual retail experiences. The findings and analyses highlight
that augmented reality shopping tools articulate immersive and engaging content and
multisensory customer experiences across interconnected...
The aim of this systematic review is to synthesize and analyze
immersive virtual shopping and metaverse brand experiences. With increasing
evidence of metaverse technologies integrating cognitive computing systems and
virtual retail algorithms, there is an essential demand for comprehending...
Based on an in-depth survey of the literature, the purpose of the paper
is to explore metaverse engagement and experiences in virtual retail environments.
In this research, previous findings were cumulated showing that business intelligence
tools, visual analytics, and digital machines can...
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