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The visual phenomenon known as the colour size effect was investigated and two models were developed to predict the change in colour appearance of samples with six different sizes. The models are capable of transforming the colour appearance of a stimulus having a viewing field of 2° to that...
The lighting industry has been increasingly challenged to reduce electrical energy consumption while providing illumination with sufficient color rendering quality. As a result, the problem of accurately assessing color rendering quality has gained increased prominence and the introduction of...
Psychophysical experiments were conducted in the UK, Taiwan, France, Germany, Spain, Sweden, Argentina, and Iran to assess colour emotion for two‐colour combinations using semantic scales warm/cool, heavy/light, active/passive, and like/dislike. A total of 223 observers participated, each...
Awareness of the science of appearance could help the designer to create and construct a more effective space—whether that consists of interiors, packaging, cityscapes or a plate of food. This article examines the current status of appearance science having direct application to the work of the...
Light reflected from an object contains a range of information about its physical and chemical properties. Changes in the physical properties of an object can sometimes be evident as barely detectable changes of color. Our earlier study (Proceedings of the 15th Color Imaging Conference,...
The strong shift toward operating in global markets has posed enormous adaptation challenges for product marketing especially with regard to universality and consistency of brand design decisions. The color‐in‐product design decision is also susceptible to this global–local tension. A...
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