11 - 16 of 16 articles
Following the start of a new membership year for the British Association of Cosmetic Nurses, the board continues to make plans for the future and is launching additional services. In this month's column, Julie Brackenbury outlines the updated requirements for joining, introduces the Practitioner...
For many practitioners, the introduction of a new joint council for the aesthetics sector heralded a positive change for the industry's future. However, despite the clear recommendation from Health Education England that any new regulatory body is seen to be independent and inclusive, the...
Skincare sales have continued to increase steadily over the past few years, and the professional and anti-ageing sectors of the market have led growth in this area. Despite the marketing muscle of the retail sector, using your expertise effectively can help you successfully increase your...
By providing outstanding customer service, clinic staff can create a memorable experience for their clients and increase the likelihood of securing repeat business. Giving employees the opportunity to use their initiative and respond to enquiries can motivate them to do a better job, and feel...
Every sector caters to people with different needs, requiring business owners to know as much as possible about their target audience and make a concerted effort to not only meet, but also exceed their expectations. In the third instalment of this practice management series, five leading clinic...
During the traditionally busy spring, many aesthetic practitioners don't always have enough time to ensure they are prepared for a potentially quieter summer. If you are worried about the forthcoming holiday period, the following business and marketing strategies from Pam Underdown will help you...
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