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Major events such as the European capital of culture (ECOC) are becoming more important as tools for economic, social and cultural regeneration, and therefore it also becomes more important to monitor and evaluate their effects. This article analyses the development of the evaluation process for...
Evaluation and monitoring have become major issues for cultural events. On the one hand, more detailed information is needed to satisfy event sponsors, on the other hand, the nature of events is increasingly developing towards inclusive concepts (from consumer-oriented delivery to more...
New and innovative approaches to event research are continually emerging as the field matures and new avenues for research are sought. Thus, developing a greater depth of understanding of event design and how it links to the overall event experience is an area which is becoming increasingly...
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