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Cornell Hospitality Quarterly Volume 63 Issue 2

Subject Areas: Tourism, Leisure and Hospitality Management
Publisher: SAGE PublicationsSage CA: Los Angeles, CA - SAGE
ISSN: 1938-9655
SJR: 81

LitStream

Journal Article

Field Experiments for Testing Revenue Strategies in the Hospitality Industry:

Mateos, David Lopez; Cohen, Maxime C.; Pyron, Nancy

2021 Cornell Hospitality Quarterly

doi:10.1177/19389655211014470

Field experimentation has been widely adopted as an optimization technique in product design and marketing in several industries. Companies have successfully used field experimentation to reduce costs, increase revenues, and maintain an edge in their customer experience in highly competitive...

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