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This paper aims to describe the development of forms of advertising on radio and internet when they were new media and propose a model of periodization through which the two histories can be understood and appreciated.Design/methodology/approachTwo narrative histories were constructed based on...
This paper aims to examine how the official discourse of frugality evolved in China between 1979 and 2015.Design/methodology/approachThe study uses historical and textual analysis. It divides the Chinese official discourse on frugality between 1979 and 2015 into four periods: 1979-1992,...
The purpose of this paper is to account for the remarkable proliferation of Mexican restaurants and tequila bars in contemporary urban Australia, in the absence of any geographical contiguity, historical connection or cultural proximity between Australia and Mexico.Design/methodology/approachThe...
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