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PurposeThis paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research.Design/methodology/approachA brief review of the (auto)biographical tradition in...
PurposeThis autobiography sums up the life story of one of the contributors to the history of inquiry and instruction in the field of marketing, with special attention to the historical developments that have influenced the study of consumer behavior and the concept of...
PurposeThis paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular.Design/methodology/approachThe paper pursues an approach characterized by historical...
PurposeBy tracing something of my history in becoming a marketing professor and conducting research, I hope to demonstrate that if I can flourish without compromising my ideals or losing my enthusiasm for research, so can anyone.Design/methodology/approachI attempt to show my trajectory,...
PurposeThis paper presents an autobiographical sketch of Philip Kotler.Design/methodology/approachI use an autobiographical narrative.FindingsThis sketch focuses on my contributions to the marketing discipline in teaching and, especially, in book publishing while including some of the many...
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