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This research attempts to understand affiliate marketing success and application within three financial services markets. The results of both quantitative and qualitative research reveal a distinct pattern of success and failure in the markets researched. These results were used in order to...
Digital capital refers to the intangible assets gained through knowledge and relationships. The explosion of internet usage and funding initiatives in electronic banking has drawn the attention of researchers towards internet banking. Therefore, the purpose of this study is to explore the...
In this paper, we have analysed the antecedents of affective commitment to a website, due to the fact that commitment is a key factor in order to maintain a long-term relationship between the consumer and the business in the online context. In terms of affective commitment, we have found a...
This paper undertakes two causality studies with exchange rate applications in a framework of Zero-Non-Zero (ZNZ) patterned Vector Error-Correction Modelling (VECM). The first study shows that money supply is a source of financial and economic influence on the Euro. The second gives evidence of...
This paper compares the performance results of Spanish mutual fund managers and the market timing results obtained using traditional measures and those obtained using measures that consider time variations in returns and risks by incorporating macroeconomic variables representative of Spanish...
Online piracy may substantially undermine intellectual property rights of digital goods. There is much controversy concerning the issue of music piracy over the internet and the implementation of new information technology in Customer Relationship Management (CRM) with the rebirth of Napster and...
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