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International Journal of Business Forecasting and Marketing Intelligence

Subject Areas:
Publisher: Inderscience Enterprises Ltd - Inderscience Publishers
ISSN: 1744-6635

LitStream

Journal Article

A study on India: the dynamic brunt of macroeconomic variables on movement of exchange rate

Subburayan, Baranidharan

2024 International Journal of Business Forecasting and Marketing Intelligence

doi:10.1504/ijbfmi.2024.137646

This study's goal is to examine the dynamic behaviour of macroeconomic factors brunt on exchange rate movement in India over the period from May 2010 to August 2022. The study employed STATA software and econometric techniques including robust regression, GLS, and ARIMA model and the secondary...
LitStream

Journal Article

A scoping review for churn prediction: step-by-step tutorial and reproducible R code

Louro, Alamir Costa; Pugirá, Clara Gonçalves; Murari, Rogerio Souza

2024 International Journal of Business Forecasting and Marketing Intelligence

doi:10.1504/ijbfmi.2024.137643

This paper analyses the state of the art regarding churn prediction using machine learning (ML) algorithms, which have been published in the Scopus and Web of Science databases. We performed a step-by-step scoping review to show the relationship between ML and churn prediction. To provide...
LitStream

Journal Article

The impact of investor's attention on global stock market: statistical review of literature

Lohan, Sheenam; Sidhu, Arpit; Kakran, Shubham

2024 International Journal of Business Forecasting and Marketing Intelligence

doi:10.1504/ijbfmi.2024.137651

The present article aims to organise the current status of research on investors' attention and the global stock market return, through a literature review analysis. The present study also aims to classify prior literature into several undertaken categories. To evaluate prior research, 120...
LitStream

Journal Article

The antecedents of rural customers' satisfaction and loyalty regarding mobile banking services during the COVID-19 pandemic in India

Verma, Saurabh; Gupta, Mamta; Biswas, Anandita

2024 International Journal of Business Forecasting and Marketing Intelligence

doi:10.1504/ijbfmi.2024.137649

The COVID-19 pandemic has impacted many industries and altered their whole environments, and the financial sector is no exception. The main aim of the present study is to analyse the application-related factors affecting consumer satisfaction regarding YONO SBI among the rural consumers of...
LitStream

Journal Article

Evaluating advanced product return forecasting algorithms - a (meta-)review integrating consumer returns research

Karl, David

2024 International Journal of Business Forecasting and Marketing Intelligence

doi:10.1504/ijbfmi.2024.137648

While e-commerce has recently experienced substantial growth rates, retailers face increasing consumer returns. Machine learning techniques opened up opportunities for improved consumer returns forecasting. In the past, returns forecasting was analysed predominantly from a broader reverse...

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