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Technological improvements are allowing the development of the customer experience both online and offline, and the purpose is to create a better experience. Nowadays, customers can decide to purchase products/services in two different ways: online or offline. The online experience has been...
The rapid development of technology over the past decades has led towards drastic changes in the way societies operate, one of which being the web becoming a new place for interactions. Particularly shaping contemporary digital transformation is the emergence of artificial intelligence (AI), a...
Demand planning is one of the most significant steps in production planning based on demand data in the supply chain. Therefore, the correct demand forecasting in the supply chain can reduce this effect in the supply chain known as the bullwhip effect or uncertainty in relation to customer...
As a result of increase in social media platforms and users, the need for tracking, collecting, analysing and reporting the data generated on these platforms has also increased. Businesses are rapidly using knowledge from social networks to provide resources, connect with their customers, and...
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