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Like any marketing campaigns, online advertisement campaigns need to be monitored, analysed and optimised. The quantitative methods are more crucial to online campaigns because of their dynamic pricing and highly interactive nature. Not only can marketing effectiveness be measured almost...
Accurate demand forecasting is critical to improving customer experience. Accurately forecasting demand ensures that organisations have full visibility of customer requests. Such proactive visibility of demand in service organisations enables the right resources to be deployed at the right place...
This paper discusses a few different replenishment policies for suppliers who practice Vendor Managed Inventory (VMI) with their retailer customer. The relationship between the supplier overall cost and replenishment decision variables are explored through Monte Carlo simulation coupled with...
Here we develop a Partial Differential Equations (PDE) based model describing the dynamic behaviour of strongly time-critical orders with multiple priorities of a process chain in an aeronautical supplier which is spread out over several time zones. The simulation results help us to understand...
'Curated consumption' infrastructure prototyping and its evaluation for video sharing archive content based on persistent usage scenario association technology has been carried out. Basic concepts are to provide an 'architecture of participation' and involve general public as a curator to...
Business performance continues to be one of the principal subjects in enterprise operations. The evolution of the service economy brings renewed interest to the field of performance modelling. Senior managerial decision makers constantly seek to improve the performance of an organisation. Key...
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