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This paper analyzes the short history of Google’s AI-driven data collation and marketing technology, Federated Learning of Cohorts (FLoC), which was designed to replace third-party cookies, the technology at the heart of “surveillance capitalism.” Using publicly available data such as patents,...
The rapid expansion of new Information and Communication Technologies has improved the possibilities for surveillance, rendering modern society a ‘surveillance society’ (Lyon, 2006). Surveillance practices today comprise a myriad of actors. However, relations between different groups of...
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