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The travel and tourism industry was one of the worst hit by the COVID-19 pandemic. The impact of the pandemic was still weathered by the large companies with capital, but smaller travel and tourism companies had to completely reimagine their offerings and plans and yet scramble to sustain. This...
Building on the Flow theory and Stimulus-Organism-Response framework, this study investigates the impact of online platforms’ technological environment and communicator competence on learners’ continuance intentions and communication channel satisfaction mediated by virtual experience. Data...
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