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Given the division between conservative and liberal ideologies on many issues, brands navigate social media minefields whenever they take a social or political stance. This study aims to explore real-time social media consumer responses to eight US boycott threats, including both...
This paper aims to describe the lived experiences of modern urban mothers in Pakistan as they navigate shared motherhood responsibilities with family elders. This paper brings to light their feelings, fears and ambitions towards safeguarding the environment for the future of their children, by...
Digital live streaming applications, combined with the broadcasting of cross-modal, video-mediated communication in the social networking community, have grown in popularity in recent years. A theoretical gap exists regarding a comprehensive framework that explains hardcore viewer engagement...
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