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Although little is known about consumers attitudes towards wireless marketing channels and how customer value is generated in mobile commerce, many organizations are today making considerable investments to take advantage of the new business possibilities offered by wireless technologies...
The advent of the 3G world of mobile commerce has suffered from the waitandsee mode over the last years. Existing barriers pose a challenge to all actors in the mobile commerce industry MCI. Learning from the future and discovering a route to a desired future are keys to successful mobile...
Mothers, especially working mothers, take an active role in many activities. They manage the familys daily lives. They take care of children. They work or study. And they also strive to take care of themselves. Working mothers are normally overloaded with all kinds of tasks almost on a daily...
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