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As a business mode, cross-border e-commerce responds to the trend of globalization. It is an effective means for numerous enterprises to open up new businesses, expand new markets, and overcome trade barriers. More and more enterprises are beginning to explore cross-border e-commerce....
The platform of cross-border e-commerce has gained momentum in recent years. It is of paramount importance to fathom the factors influencing consumers’ choice of the platform and the relationships among the underlying factors. Departing from the theoretical lens of perceived value and our...
While cross-border e-commerce (CBEC) is booming in the world today, there are many obstacles hindering the development of the market, such as fake commodities and inferior goods, unreliable and lengthy transit times, and so on. The emergence of Internet celebrity brings new vitality to CBEC, as...
Recently, additional reviews, as a new form of online reviews, have attracted attention among the academia. However, it remains unclear whether the existing findings from initial reviews apply to the additional reviews. Based on the attribution theory, this paper explores the impacts of...
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