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AbstractThe purpose of this research is to understand the mechanism of knowledge exchange in the virtual community from the social perspective. By drawing upon social exchange theory and social capital theory, this study develops a theoretical model that predicts individual knowledge exchange...
AbstractSocial networking sites have successfully grown to be an international cyber phenomenon. In this study, the authors examine member engagements on social networking sites. Engagements such as site use and self-disclosure lead to the growth of social relationships, increased site traffic,...
AbstractCustomer interactions in virtual brand communities (VBCs) have become a significant approach of value co-creation. Although VBCs have been examined in different contexts and perspectives, customer interactions in VBCs have been understudied, which limits our understanding of how to...
Bin Hu has been the general editor of Tianya Community, responsible for content quality, information security and public opinion research, since joining Tianya Community in 2000. He is also a visiting professor of South China University of Technology and Northeast Normal University, and vice...
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