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AbstractThis study investigates how Thai culture affects the use of internet-based business-to- business (B2B) technology in the Thai tourism industry. Extending Goodhue and Thompson's Task-Technology-Fit (TTF) model (1995), we develop the Task- Technology-Culture-Fit (TTCF) to consider, through...
AbstractThe objective of this research is to develop a security framework for online banking based on security information posted on websites of eight major banks in Australia and Malaysia and to investigate whether and why banks in culturally different countries manage security differently....
AbstractPrivacy concerns are particularly salient for Location-Based Services (LBS), because LBS could potentially associate the lifestyle habits, behaviors, and movements with a consumer's personal identity. Drawing on psychological control literature, we conducted an experiment to test: i)...
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