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Journal of Interactive Marketing

Subject Areas: Business and International Management
Publisher: SAGE Publications - SAGE
ISSN: 1094-9968
SJR: 114

LitStream

Journal Article

Resonance of Review Behavior: Will People Follow in Their Friends’ Footsteps?

Yu, Zhaoyang; Zhang, Zili; Law, Rob; Zhang, Ziqiong

2024 Journal of Interactive Marketing

doi:10.1177/10949968231219973

This study investigates factors affecting users’ review behavior on electronic word-of-mouth platforms, with a focus on the motivating influence of friends’ review contributions. Drawing on the theory of competitive altruism, the authors analyze how users perceive reputation-related competition...
LitStream

Journal Article

To Tell, Not to Yell: The Effect of Writer's Intents on Readers’ Perceived Helpfulness of Online Product Reviews

Briers, Barbara; He, Xzavier; Lamey, Lien

2024 Journal of Interactive Marketing

doi:10.1177/10949968231223924

Perceived review helpfulness has been investigated extensively; however, the influence of the review writer's intents behind a review has not been considered. This study investigates the effect of the writer's intents to provide information, express emotions, or call for action on reviews’...
LitStream

Journal Article

The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter

Perron-Brault, Alexis; Legoux, Renaud; Dantas, Danilo C.; Nepomuceno, Marcelo Vinhal

2024 Journal of Interactive Marketing

doi:10.1177/10949968231223111

Recently, customer engagement in social media has received great attention in the literature, with the aim of understanding its impact on brands and product performance. However, little attention has been given to the potential dark side of engagement, especially in the context of new product...
LitStream

Journal Article

Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps

Toti, Jean-François; Steils, Nadia

2024 Journal of Interactive Marketing

doi:10.1177/10949968231221472

Although it is legally required to have consumers’ consent to collect and use their personal data for retargeting practices, managers ignore how to design and communicate about privacy policies to drive subsequent acceptance of personalized advertising. Hence, this research examines the impact of...
LitStream

Journal Article

Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations

Mummalaneni, Simha; Wang, Rebecca Jen-Hui; Isaac, Mathew S.

2024 Journal of Interactive Marketing

doi:10.1177/10949968241240453

This research employs automated text analysis to explore how textual characteristics in campaign emails affect monetary donations received by political candidates. The authors outline a new methodological framework that combines a machine learning approach for natural language processing with...
LitStream

Journal Article

How Important Is Word of Mouth? Development, Validation, and Application of a Scale

Becker, Jan-Michael; Völckner, Franziska; Sattler, Henrik

2024 Journal of Interactive Marketing

doi:10.1177/10949968231215362

Companies spend large amounts of money to induce word of mouth (WOM) and spread it among consumers. This research introduces the concept of “WOM relevance,” which measures the importance of WOM for consumers’ purchase-decision process in a specific category. It uses three studies to develop and...
LitStream

Journal Article

Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth

Dao, Hung M.; Bhoumik, Kshitij; Igarashi, Reika

2024 Journal of Interactive Marketing

doi:10.1177/10949968241227923

Consumers often purchase new products based on online reviews and recommendations from both friends and strangers. Previous studies have extensively explored the effects of word of mouth (WOM) on the prepurchase stage, but little is known about whether WOM from friends or strangers can alter...
LitStream

Journal Article

An Intervention for Increasing Intention to Post Online Customer Reviews

Yang, Seungjoo; Kruschke, John K.

2024 Journal of Interactive Marketing

doi:10.1177/10949968241228198

Online customer reviews of products and services are essential for facilitating trust and efficient e-commerce. The review system depends crucially on consumers’ voluntary provision of reviews, yet most consumers consult others’ reviews while few consumers post their own reviews. The current...

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