1 - 7 of 7 articles
This essay connects the community-building approach, embedded in responsive communitarianism, with internal public relations. By integrating principles of the community perspective with components of current scholarship in internal public relations, we reposition internal public relations as a...
Organizations are increasingly using digital games as strategic communication tools for achieving public relations goals. Yet limited extant research examines them as such. This article proposes a definition of the term strategic communication games, and presents an analytic framework composed...
Connecting the affordance framework in computer-mediated communication to public relations theories, this essay proposes an affordance perspective on dialogic communication and digital public relations in general. We argue that 1) the enactment of organization-public dialogue on digital...
Grounded in theories in relational authenticity, self-verification, and impression management, this study examines the effect of enacting authenticity in CSR communication through digital media as a relationship-cultivating strategy on organization-public relationship (OPR) outcomes. Using data...
This article employs queer of color (QOC) critique as an analytical lens for public relations research. Expanding QOC inquiry in public relations is important because transgender people of color have been excluded from mainstream public relations theory and research. To address this gap and...
The global upheaval caused by events in 2020 and beyond – from navigating a pandemic to an American reckoning with long-standing issues of race and inequality – has placed the public voice front and center. Public discourse now plays an essential role in shaping organizational policy and...
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.