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Combining spiral of silence theory with the situational theory of problem solving, this study explores the extent to which publics differ in their willingness to express their opinions in hostile social situations. Based on analysis of a survey among 369 college students about their willingness...
There are no majors, or even minors, in investor relations for undergraduate students in the United States. Yet, the association of investor relations professionals, the National Investor Relations Institute, has 4,300 members. The questions, then, become who works in the investor relations...
Maintaining relationships with racially diverse audiences can challenge nonprofit organizations. Through a survey of 634 volunteers, this study examined the role of inclusion in predicting relationship quality and future volunteerism for participants of diverse racial and ethnic backgrounds,...
Publics tend to use social networking sites mainly for interpersonal communication purposes. Corporate communication focusing on promotional activities, thus, might create negative sentiments toward the organization within those platforms. This experimental study examined the effect of...
This study examines how organizational leadership influences excellent internal communication by building the linkage between transformational leadership, symmetrical communication, and employee attitudinal and behavioral outcomes. The results showed that transformational leadership positively...
Although public relations scholarship has often discussed the possibilities of dialogue and engagement using social media, research has not truly explored this dynamic. Instead, research on social media platforms has focused on measuring the content and structure of organizational profiles. This...
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