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Although analysis of public relations scholarly literature has become an ongoing topic of investigation, there has been little examination of how different areas of public relations have been studied, and no studies specifically on the nonprofit sector. Therefore, this study investigated...
This article explores public support for nonprofit organizations by studying a specific fundraising event, Relay For Life, benefiting the American Cancer Society. Using an online survey of undergraduates (N = 514), this research employs the situational theory of publics and the theory of...
Fundraising practitioners have often expressed the desire to gain media coverage of their nonprofit organization because it will result in increased donations. Although this folklore is commonly believed by many fundraisers, there is little evidence to support this claim. This study uses the...
The power resource management (Heath, 2008; Heath & Palenchar, 2009) and resource mobilization (McCarthy & Zald, 1977) literatures suggest that resource mobilization is a precondition of issues management and interdependent with strategic behavior. This study examined how activist organizations...
This study explores decision making and strategies for managing conflict with and among titled volunteers of affiliates in a nonprofit organization. This investigation describes priming, conflict climbing, problem parking, and insulation and addresses experiences with mediation. Through a...
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