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The situational theory of publics demonstrates that stakeholders are best segmented into active publics, given their high problem recognition, low constraint recognition, and high level of involvement in an issue. This study further demonstrates that low identification with an issue is...
This study sought to discover differences in beliefs between public information officers (PIOs) and mass media journalists regarding health coverage. In Internet surveys of 2 randomly selected samples of PIO and journalist members of the National Association of Science Writers, respondents (N =...
This study investigates the role of leadership in facilitating strategic communication management and effective public relations practice by proposing a set of dimensions measuring corporate communication executives’ perceptions on leadership. A measurement methodology was applied and suggested...
The emerging integrated environment for communication functions has put public relations in a potentially compromising position. In particular, literature reviews reveal scholar concerns about an inferior technical role for public relations practitioners. The question of integrating...
Assessing Web site interactivity from the contingent message interactivity perspective, this study investigated whether message interactivity of organizational Web sites and blog sites influence perceptions of relationship management and reputation. Guided by interactivity, relationship...
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