1 - 5 of 5 articles
Through a review of related research programs within the behavioral, strategic management paradigm in public relations, this article integrates the use of formative and evaluative research in two types of public relations problems. Aiming to propose a theory-driven guiding procedure for public...
This study investigates how both positive and negative emotions relate to stakeholders' attributions of crisis responsibility, relational trust, and willingness to engage in crisis-related information seeking from the organization. Structural equation modeling was used to analyze data obtained...
Through 22 in-depth interviews and an experiment with 162 college students, this study applies the social-mediated crisis communication (SMCC) model to understand why and how publics communicate about crises. Specifically, the study focuses on how the source and form of the initial crisis...
This article employs a constitutive, or meaning-generating, approach to investigate how the Slow Food USA social movement employs public relations to counter commercial food industry messages. It argues that Slow Food successfully employs the rhetorical public relations techniques of definition,...
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.