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Corporate social responsibility (CSR) among small-medium enterprises (SME) is an overlooked area, despite the latter's emerging prominence as an economic player. To provide a comprehensive analysis of the CSR landscape among Singapore SMEs, a triangulation of 15 in-depth interviews and a...
This study provides empirical support for the positive power of a CEO's reputation as a strategic resource during and after a corporate crisis. Specifically, it demonstrates that a CEO's favorable reputation relieves many stakeholders' negative perceptions in a postcrisis situation. In addition,...
Based on the influence of the contingency factors of inner organizational and external situational factors, contingency theory of accommodation provides a good explanation for the real public relations practices. A recent series of experimental studies supports the idea that the theory is also...
Through interviews with 40 American Red Cross communication professionals, this study examines how an organization that frequently responds to crises proactively manages on- and offline communication before, during, and after crises. The results provide the first empirical evaluation of an...
This study contributes to relationship management research by introducing a new construct—authenticity—as the mediating variable between symmetrical communication and relationship quality, and investigating the behavioral outcomes of perceived organization–public relationship quality. We propose...
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