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Long interviews were conducted with university communicators at 2 distant universities with distinct social systems. Participants were drawn to adopt social media mainly by relative advantage, compatibility, and trialability attributes of the innovation. Inductive themes that emerged from the...
This study analyzed annual earnings press releases and local and national newspaper coverage of those earnings for 207 of Fortune's America's Most Admired companies to explore intermedia agenda setting and relationships with reputation. The annual earnings press releases were found to have the...
Using a controversial issue that has drawn massive media coverage in South Korea, the government decision to resume imports of US beef, this study tested the applicability of the Situational Theory of Problem Solving (STOPS) to the rise of a hot-issue public. A survey of 300 respondents explored...
This article presents an argument for anthropologically and ethnographically grounded work in public relations. It suggests that more can be done to understand the public relations occupation both as a culture (or cultures) as well as in its roles in promotional culture and in enacting ethnic...
This study examined the effects of 2 Philip Morris corporate social responsibility (CSR) programs—a tobacco-related smoking prevention versus a tobacco-unrelated program—on college students' perceived CSR motive, attitudes toward Philip Morris, and behavioral intentions to support the company....
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