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In public relations, employees are regarded as one of the most important strategic constituencies because they interact with external publics on a daily basis. However, employees' communication behavior (ECB) has not been extensively researched in public relations. The purpose of this research...
Past research has found that relationship cultivation strategies affect relationship outcomes. This study uses Gudykunst's (1985, 2005) Anxiety and Uncertainty Management (AUM) theory as the theoretical framework to examine whether the effects from cultivation strategies to relationship outcomes...
Investor relations officers say that one of the biggest challenges of their work is proving to the senior management that investor relations contributes value to the organization. This study provides an initial step in evaluating investor relations' contribution to an organization's bottom line....
The social presence of African American boxing champion Jack Johnson stands out among the most controversial social and media issues of the early 20th century. This study examines the manner in which press agentry shaped and animated this 6-year historical episode. It portrays press agentry not...
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