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The reflective paradigm, an emerging philosophy of public relations, involves an organization's “production of self-understanding in relation to the environment,” (Holmström, 2004, p. 126). An instructive antecedent of reflection may lie in the works of Isocrates (436–338 BCE), who has gained...
A richer understanding of audience channel selection and message reception during routine and crisis situations through receiver-oriented research offers great promise to extend situational theory's predictive utility. Key variables of situational theory, including involvement, constraint, and...
This study examines the use of dialogic components of Fortune 500 company Web site press rooms. A content analysis of all Fortune 500 company press sites examined site content. Results showed that corporations have increased their Web presence, and that dialogic components on the Web are...
Practitioners and academics are buzzing about the impact of the blogosphere on public relations practices. Emerging evidence indicates that strategically managing blog-mediated public relations may be especially critical for crisis managers. Yet, no known research provides a comprehensive,...
This article introduces the concept of using Charles Darwin's (1859/1979) evolutionary theory as the metatheory for conceptualizing public relations thought. It examines the state of public relations theory development and explores theories that have been proposed as metatheories for the field,...
The purpose of this study is to demonstrate the value of organization–public relationship (OPR) outcomes by examining the mediation effects of relationship outcomes on key antecedents of stakeholders' support for a not-for-profit organization, which include awareness, attitude, and behavioral...
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