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A multiple-item scale for measuring relationship cultivation strategies, the essential day-to-day activities of public relations practitioners, was developed to meet the standards of reliability and validity in measurement. After a discussion of the definition of the relationship cultivation...
Benoit's (1995a, 2000, 2004; Brinson & Benoit, 1999) image repair theory and Coombs' (1995, 1998, 2004a; Coombs & Holladay, 1996, 2001, 2002; Coombs & Schmidt, 2000) crisis response standards theory and research methods provided the theoretical and methodological framework for a 3 × 2 factorial...
Environmental uncertainty provides the context for public relations practices. Arguably, environmental uncertainty leads to greater organizational responsiveness to those environments through strategic planning. This survey of 505 American Public Relations Society of America members indicated,...
The concept of organizational transparency has vaulted to prominence in recent years. While the virtues of transparency have been tied to trust and credibility, there have been no efforts to measure this abstract concept. Guidelines exist to help organizations be more transparent, but the real...
Based on literature in relationship management and strategic management, this article explores the perceived connection between relationship building and the global strategies of multinational corporations, and in turn, the value of relationships as organizational resources that can contribute...
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