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Front groups are controversial public relations techniques used by organizations to influence public opinion and public policy on behalf of undisclosed special interests. This article examines historical and contemporary uses of such third-party efforts and considers constitutionally permissible...
In this study I attempt to replicate and extend Huang's (2001) research by adding relational dimensions that could capture specific features that may characterize the organization–public relationship in South Korea. Findings indicate that trust, control mutuality, satisfaction, and commitment...
This study serves as a means of determining the relevance of information richness theory to the field of public relations as it pertains to employee communications and community building. In the article, I analyze the effect that various employee communications tools could potentially have on...
This study explores the role of candidate news releases, media content, and public opinion in shaping the salience of political issues and candidate images during the 2002 Florida gubernatorial election. The study analyzed 77 news releases, 654 newspaper stories, and public opinion data from a...
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