1 - 4 of 4 articles
This study explores the impact of corporate philanthropy and corporate community relations programs on the relationship between a company and its customers. Using communal and exchange relationship characteristics as well as the relationship factors of trust, mutual control, commitment, and...
The Internet is an emerging new tool in litigation public relations. This article explores this new phenomenon of personal litigation Web sites by content analyzing the Web sites of 3 celebrities who were involved in high-profile litigation at the time: Martha Stewart, Richard Scrushy, and...
Framed by literature in strategic management and cultural identity, this article asserts that, in situations where avowed cultural identity is salient, differences in identification with a cultural group will predict differences in the variables of the situational theory of publics. Survey data...
The Open University's circuit of culture model, which comprises a melding of critical or cultural and postmodern perspectives, encompasses 5 central discursive moments: regulation, production, consumption, representation, and identity. Using the World Health Organization's smallpox eradication...
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.