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This study used 4 generic principles of public relations based on the Excellence Theory to analyze the extent to which strategic public relations management was practiced in Singapore and whether public relations is part of senior management in 4 types of organizations: public relations...
Numerous studies have examined how the press has framed the women's movement. This qualitative study explores how the women's movement has framed itself by analyzing news releases from the National Organization for Women (NOW). The study included more than 100 news releases posted on NOW's Web...
An experimental study was conducted to investigate Hong Kong consumers' evaluation process in an airline crisis. Three hundred and eighty-five participants (123 men, 227 women, and 35 unidentified) participated in a 2 (causal attribution: internal and external) × 6 (crisis response: shifting the...
The purpose of this study is to explore the antecedent of organization–public relationships that affects relationship outcomes. Organizations, realizing the interdependence with their publics, developed different types of relationships, such as communal and exchange relationships. Therefore,...
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